Block - Resources Groups

Media Buying & Execution for Brand Launch and Awareness

5 February 20243 February 2021 by ajayresources

Media Buying & Execution As a market leader, Resources Events … Read More

How Successful Event Planners Stay Organized

5 February 202415 January 2021 by ajayresources

Whether you are a corporate event planner or an administrative person, the basics … Read More

Venue Management as a very important aspect of Event Management

5 February 202411 December 2020 by ajayresources

Resources Groups has emerged to become a force to reckon … Read More

Academic Events with The Resources and Groups Event Company

5 February 20247 December 2020 by ajayresources

Combining strategy, design, creativity, and robust logistics is a winning … Read More

How To Host A Successful Virtual Event : Tips and Practices

5 February 20249 August 2020 by themedemos

What is a Virtual Event?

In spite of the fact that the world is just beginning to get acquainted with virtual events, there is as yet a cloud encompassing what they are and how best to have one.

To put it plainly, virtual events replicate a physical event, however online. It permits you to have a worldwide conference, public exhibition, product launch etc from the solace of your home or office, utilizing just a PC and a stable internet connection.

What are the main highlights of a virtual event?

The possibilities seem to be limitless! While facilitating an event you can expect to create anything you would like to achieve through the facilities offered. This includes Live Workshops, Speaker Sessions and Presentations, Product Launches, Audience Engagement, the works!

There are no limits to what you can do. If you can just imagine taking your physical event and making it go digital, one can create a lobby, exhibition area, information desk which are all coordinated through clickable links and live chat software’s through which you can interact with your attendees.

Who can attend my virtual event?

Anyone with a stable internet connection, a laptop and an invitation can attend. There are special measures which we put in to place to protect your data and offer security. Your data is of high importance and is highly protected through security measures and entry to the event is also completely controlled.

Which companies should plan virtual events?

Every company that needs to organize physical events should organize a Virtual Event. Whether your business is driven by Dealer Meets, Conferences, Product Launches, Information Sharing, Networking, and everything else, A virtual Event is what can keep it going while this lasts.

Some of the biggest global corporates, through to small and medium businesses. They all share the same broad objective – to connect and communicate with their audiences (internal or external) in a meaningful and engaging way. A virtual event does this cost-efficiently, overcoming barriers like time, resource and location. For businesses hosting a virtual event, the biggest advantage is being able to reach an unlimited audience regardless of where they are in the world, with no need for expensive and environmentally unfriendly travel, a virtual event can boost your attendance rates dramatically.

Tips for hosting a virtual event:

Proper Planning

It is important you plan what the objective of the event is. Accordingly measures need to be taken to make resources available to help meet that objective.

Ask yourself the following questions.

What sort of experience do you would like to convey?

Will the occasion be live, recorded, or both?

Where do I need my information to be seen?

Will get to be paid or free?

When is the best time to plan the event?

Will you require pre-registration?

By what means will you market and who will you invite?

Pick the correct Time

Picking the correct date and time for your event is significant, paying little mind to measure or stage. Before conveying “save the dates” to your invitees, do a little research. Ensure the date is free.

Contemplate time zones, as well. On the off chance that you intend to go worldwide, attempt your best to pick a period that works for however many of your clients and supporters as could reasonably be expected. On the off chance that that doesn’t appear to be conceivable, ensure content is open after live introductions for the individuals who couldn’t make it. It might likewise be advantageous to design various systems administration meetings and distinctive virtual occasions for various time regions.

Get ready for Tech Problems

In the event that physical occasions have hitches, virtual events have glitches.

Not all your audiences will necessarily be tech-savvy. Have a support team in place and an FAQ sheet that can be referred to by audiences in case they are facing any hassles.

Engage your Audiences!

It’s simple: If you create opportunities for engagement, your audience will be more engaged. Why? It’s fun to see the outcomes of your engagement.

Here’s a simple example: Ask viewers to submit questions in comments or through a chat tool. Chances are the people who ask questions are going to stick around to see if they get answered. Pro tip: If you do this, make sure to have a moderator assigned to the task of fielding questions.

Virtually every online platform has interactive features. Ask people to participate in polls or quizzes. Encourage live-tweeting. Take requests and suggestions. Or simply shoutout names as people tune in. And at the end of the event, ask for feedback.

These tips are referred to from hootsuite

Different Types of Corporate Events to Boost Your Brand

5 February 202423 July 2020 by themedemos

Corporate Events to Boost Your Brand

Brand awareness and brand building does not happen overnight. In fact, it takes thoughtful strategy and careful execution of the plans to achieve both the business and communication objectives of the company.

Building a brand takes a multi-pronged approach that may include strategic programs, advertising, communication, marketing campaigns, public relations, and client relations, among others.

Another important component of a company’s brand-building efforts is the use of corporate events.

What’s Going On?

An event is one of the more exciting ways to boost your brand. Not only does it inject a certain amount of energy and enthusiasm into the brand, but it is also a great way to broadcast what your company is doing. If done properly, corporate events can help build your brand and make your message resonate with your target audience.

There are different events that you put together to drum up keen interest in your brand or products. With the help of a famous and professional top corporate events management services group, you can make ensure that your event will go smoothly and generate the expected results. If staging events is not your cup of tea, it is best to delegate it to a professional events team. With their experience and expertise in event management, you can be assured that your targets are hit right on the mark.

Here are some of the most popular corporate events that have been tried and tested to help boost your brand-building efforts:

Cherishing Events

Cherishing events are one way to show your gratitude to those who support and patronize your product, company, or brand. This kind of event may be organized for internal shareholders or employees, clients, or members of the media.

Depending on your objectives, it can be an intimate gathering among colleagues, such as in the case of commemorating the company’s anniversary, or a big bash celebrating a sales milestone. Inviting clients or members of the media to such an event shows that you appreciate their business. It is also a good chance for you to nurture your relationship with them.

Business Dinners for Investors or Clients

Whether it’s a Chairman’s Dinner or an evening to take out prospective investors, business dinners are a good way to capture your target audience’s attention on a smaller and more intimate scale. Compared to bigger parties, you can sit down and have a good chat about your business plans or other objectives.

Plying your guests with good food and lively conversation are key to forging good relations. Showing your guests what a lovely host you are also goes a long way in making lasting impressions. If you’re a sailing company, for example, you can hold a business dinner aboard a private yacht, making sure that everyone there is comfortable and having a smooth-sailing time.

Out-of-Town Events

Destination events usually get a lot of attention. Luxury brands, for example, put extra effort into jetting preferred investors to the hottest destinations. No expense is spared in making sure that the guests are living the high life and getting the best brand experience possible.

Companies can also bring members of the media to out-of-town or out-of-the country events. Car companies, for example, can choose to fly motoring or lifestyle editors or journalists to international motor shows or test drives. This gives the company executives a chance to present their product in a more casual environment and avoid the more hard-sell approach. It also gives the guests a glimpse or even an in-depth look into the corporation, especially if they are given a tour of the manufacturing plant, for example.

Product Launches

Product shoot can take on many forms. It can be through a spectacular show or a more subdued gallery evening. It all depends on what your product is and what your business objectives are.

The key is to present your product in the most flattering way that will leave an imprint in your target market’s minds. For example, the launch of a high-end watch can take place in a private island. Launching the newest gadget may mean giving out the actual products through a competition of sorts. Skilled corporate event management specialists will know how to best highlight your product through an event that is relevant to your market.

Trade Conference

Trade shows have a more public approach, targeting a great number of people to come see your product or offers. It’s also effective as it gives your target market a chance to get up close and personal with what you are selling.

Food stalls, car booths, or clothing pop-up stores are just some examples. There are also various gimmicks that can be used to draw the attention of the crowd such as a mini-concert, candy carts, celebrity guests, and many more.

Make It Happen

There are various events that you can use to boost your brand. It all depends on what you offer, what your objectives are, and how efficiently you stage your event. All stages in the event planning and management process should be executed seamlessly to achieve success. That is why you should leave it to the event management experts to handle your corporate event. This way, all you need to do is sit back, relax, and watch them make it happen.

Get in touch with your team and discover which event will suit your brand best.